Jewelry Guide

CZ vs. Diamonds

Cubic Zirconia (CZ) is a premium, lab-created stone known for its exceptional clarity, fire, and brilliance—qualities that closely mimic those of a diamond to the untrained eye. It is colorless, flawless, and cut with precision to maximize sparkle, making it an attractive choice for those who value beauty and elegance without the higher cost of natural gemstones. CZ is most commonly set in 14k and 18k gold, as well as sterling silver and gold-plated settings, offering versatility across a range of fine and fashion jewelry. Though less commonly used in 22k or 24k gold, it can still appear in select pieces where luxurious metals meet timeless design. While CZ does not have the rarity or resale value of a diamond, its durability and stunning appearance make it a popular choice for statement rings, earrings, and everyday accessories that offer both style and affordability.

Diamonds are natural gemstones formed deep within the earth over billions of years, valued for their exceptional brilliance, hardness, and timeless appeal. Each diamond is one of a kind and graded using the 4 Cs-cut, color, clarity, and carat weight-which define its overall beauty and quality. All the diamonds we offer are certified, ensuring authenticity, ethical sourcing, and transparency in quality. Diamonds are most commonly set in 18k and 22k gold, as well as platinum, which provide a strong, elegant foundation that enhances their natural sparkle. While 24k gold is softer and used less frequently, it may still feature diamonds in select luxurious, traditional pieces. Whether chosen for a meaningful gift, a custom creation, or a lifelong investment, our certified diamonds reflect true sophistication and lasting value.

Gold Purity

24k gold is the purest form of gold, consisting of 99.9% pure gold, with no significant amount of other metals mixed in. This gives it an incredibly rich, vibrant yellow color and an unmatched shine, making it highly valued in many cultures for its purity and prestige. 24k gold is soft and malleable, which means it can be easily shaped, but also more prone to scratches and dents compared to lower-karat gold alloys. Due to its high purity, 24k gold is often used in fine, traditional jewelry, coins, and ceremonial pieces. However, because of its softness, it's less suitable for everyday jewelry that requires more durability. It is often chosen for its symbolic value and for those who seek the highest level of gold purity in their jewelry, offering a luxurious and timeless aesthetic that stands out with its striking yellow hue.

22k gold is an alloy made of 91.7% pure gold and 8.3% other metals, usually copper or silver, to enhance its strength and workability. Known for its rich, deep yellow color, 22k gold is often considered the traditional choice for high-quality, luxury jewelry, particularly in cultures that value the deeper hue of gold. Due to its high purity, 22k gold is softer than 18k gold, making it more susceptible to scratching and bending, but its beauty and luster make it a desirable option for those seeking a more substantial and luxurious feel. It is commonly used in fine rings, necklaces, bangles, and traditional jewelry designs. While it offers stunning brilliance and rich color, 22k gold requires more care and maintenance compared to lower-karat gold alloys. Its exquisite shine and high purity make it an ideal choice for those looking for a timeless, classic appearance in their fine jewelry.

18k gold is a premium alloy made of 75% pure gold, combined with 25% other metals such as copper, silver, palladium, and zinc to enhance its strength, durability, and color. Copper contributes to the warmth and reddish hue of rose gold, while silver lightens the gold, giving it a bright yellow appearance. In white gold, palladium or nickel is used to create a silvery-white finish. Zinc, in trace amounts, helps with the alloy's manufacturing process. This perfect blend of metals results in a rich, warm appearance that highlights the natural beauty of gold, making it a popular choice for high-end jewelry. With its ideal balance of purity and resilience, 18k gold is perfect for everyday wear, offering both luxury and practicality. It’s commonly used in fine rings, bracelets, earrings, and necklaces, ensuring long-lasting durability while maintaining a sophisticated sheen. Whether in yellow, white, or rose gold, 18k gold provides a refined, elegant look that beautifully complements diamonds and other precious stones.

Gold Tones

Yellow gold is the most traditional and classic form of gold used in jewelry, known for its warm, rich hue and timeless appeal. It is created by mixing pure gold with metals like copper and zinc to enhance its strength while maintaining its natural golden color. Unlike white gold, yellow gold does not require plating, making it easy to maintain over time. Its enduring beauty and vintage charm make it a popular choice for wedding bands, heirloom pieces, and traditional designs. Yellow gold complements a variety of skin tones and pairs beautifully with both diamonds and colored gemstones, offering a luxurious and elegant option that never goes out of style.

White gold is an alloy of yellow gold mixed with palladium, nickel, or silver and then coated with a layer of rhodium, a precious metal from the platinum family. This process gives white gold its lustrous, silvery-white appearance and enhances its durability. The rhodium plating not only enhances the aesthetic appeal but also provides additional protection against scratches and tarnishing, making it more resistant to wear over time. White gold is a popular choice for engagement rings, wedding bands, and other fine jewelry due to its sleek, modern look and the fact that it complements diamonds and other gemstones beautifully. While the rhodium plating can wear off over time with regular use, it can easily be reapplied to maintain its bright, shiny finish. White gold offers the elegance and refinement of platinum at a more affordable price, making it a favored option for those seeking a sophisticated, contemporary style in their jewelry.

Rose gold is an alloy made by combining yellow gold with copper, which gives it its signature warm, pinkish-red hue. The amount of copper used in the mixture can affect the intensity of the color, with higher copper content resulting in a deeper rose or red tone. This beautiful, romantic metal has gained significant popularity in recent years for its vintage appeal and versatility. Rose gold has the same durability as yellow gold, with the added benefit of a distinctive, soft warmth that makes it stand out in engagement rings, bracelets, earrings, and other fine jewelry. While rose gold is not as high in purity as 24k gold, it is typically found in 18k and 14k alloys, offering a balance of strength and beauty. The rich, rosy color of rose gold pairs exceptionally well with diamonds, and its unique charm makes it a favorite choice for those seeking a modern yet timeless look.

Other Metals

Platinum is one of the rarest and most durable precious metals used in fine jewelry, known for its naturally white, silvery finish and exceptional strength. It is typically used in a nearly pure form-around 95% platinum-making it hypoallergenic and ideal for those with sensitive skin. Unlike white gold, platinum does not require rhodium plating to maintain its color, and its dense, heavy feel gives it a luxurious presence. Over time, platinum develops a soft patina that many find appealing, though it can be polished back to its original shine if desired. Its durability makes it an excellent choice for setting diamonds and other precious stones securely, especially in engagement rings and heirloom pieces. Platinum is more resistant to wear and tarnish than gold, making it a long-lasting investment for those who value understated elegance, strength, and timeless style.

Silver 915 is a high-quality silver alloy made of 91.5% pure silver and 8.5% other metals, typically copper, which are added to improve strength and durability. Though slightly lower in purity than sterling silver (92.5%), it offers a similar appearance--bright, reflective, and elegant-making it a popular choice for fine jewelry. Like all silver alloys, Silver 915 is prone to tarnishing over time, especially when exposed to moisture, air, perfumes, and certain chemicals. This tarnish can sometimes give the metal a vellowish or dull tone, which is a natural reaction and not a sign of poor quality. With proper care, such as regular cleaning and storage in dry, airtight spaces, Silver 915 jewelry can maintain its beauty and shine for years, offering a stylish and accessible option for both classic and contemporary designs.

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Jewelry Guide

CZ vs. Diamonds

Cubic zirconia - CZ

Diamonds

Gold Purity

24K Gold

22K Gold

18K Gold

Gold Tones

Yellow Gold

White Gold

Rose Gold

Other Metals

Platinum

Silver

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Silver Floral Flute

Free Sizer Tool

Silver Pooja Charanamrit Spoon

Trending Now

Popular Products

Silver Floral Flute

Free Sizer Tool

Silver Pooja Charanamrit Spoon

Trending Now

Popular Products

Jewelry Guide

CZ vs. Diamonds

Cubic zirconia - CZ

Diamonds

Gold Purity

24K Gold

22K Gold

18K Gold

Gold Tones

Yellow Gold

White Gold

Rose Gold

Other Metals

Platinum

Silver

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